Mark Smith sought to gain credibility and attract investors for his newest venture, Smith Arenas. After partnering with Hilary Lane Media, he secured appearances on CNBC, Fox Business, ESPN, and Bloomberg. Within a few months, Smith reported that his phone was ringing off the hook with calls from potential investors.
The strategic media placements and high-profile coverage significantly boosted Smith Arenas’ visibility and reputation. Investors were impressed by the widespread exposure and the positive image portrayed in the media.
This wave of investor interest allowed Smith to secure the funding necessary to expand Smith Arenas, turning his vision into a thriving reality. The collaboration with Hilary Lane Media proved to be a game-changer, propelling his venture to new heights and establishing him as a credible and influential figure in the industry.
“It was a great TV piece. Now we are getting a lot of calls, a lot of interest, a lot of demand. I will tell you, I am glad we have a team, because one person can’t handle all of this”