After working with Hilary Lane Media, Lisa Zukowski’s TV story went viral, capturing widespread attention, including that of Taylor Swift. Taylor’s team reached out to Zukowski, offering the family free tickets to her tour. The experience was made even more memorable when the superstar personally met the Zukowski family backstage, creating an unforgettable moment for them.
This extraordinary encounter significantly boosted Zukowski’s profile, leading to increased media coverage and new opportunities. The story not only highlighted the power of effective media strategy but also showcased the impact of viral content in connecting people and creating remarkable experiences.